Pharmacy chains, supermarket groups, banks, clinic networks and restaurant brands all face the same challenge: each branch needs to show up for searches near it, without the website turning into a mess of near-identical pages. Here's how to set it up properly.
One Google Business Profile per branch
Every physical branch that serves customers in person should have its own Google Business Profile, with:
- The branch's exact address and map pin
- The branch's own phone number, if it has one
- Branch-specific hours
- Photos of that branch
- A link to that branch's page on your website, not just the homepage
Use the same brand name across all branches, for example "Lanka Pharmacy", without adding the town to the name unless it's genuinely part of the signboard.
For many branches, use business groups in Google Business Profile to manage them from one account and give branch managers limited access.
One location page per branch
Each branch needs its own page on your website. This is where many chains go wrong: they either have no branch pages, or they copy the same text 30 times and only change the town name. Google treats those as thin, duplicate pages.
A strong branch page includes:
- Branch name and full address, with an embedded map
- Phone, WhatsApp and hours, including holiday hours
- Services available at this branch. Not every branch offers everything.
- Local details: parking, nearby landmarks, public transport, accessibility
- Branch team, such as the doctors or managers at this location
- Photos of the actual branch
- Reviews from customers of that branch
- LocalBusiness structured data with that branch's details
Read more about writing local landing pages that rank.
A branch finder page
Create a "Find a branch" page that lists every location, grouped by district or province, with links to each branch page. This helps users, and helps Google discover every branch page.
URL structure
Keep it simple and consistent, for example:
/branches/for the branch finder/branches/nugegoda//branches/kandy-city/
Avoid putting branches on separate domains or subdomains. One strong domain helps every branch.
Consistency across the network
With many branches, inconsistent details pile up quickly. Keep a master spreadsheet of every branch's official name, address, phone and hours, and use it as the source for Google, your website and any directories. See local citations and NAP consistency.
Reviews at branch level
Each branch should collect its own reviews. Give branch managers their branch's review link and a simple routine for asking. Respond centrally if you prefer, but use a consistent tone. More in how to get more Google reviews.
Track each branch separately
In GA4, track calls and direction clicks per branch page. In Google Business Profile, compare performance across branches each month. Branches that underperform usually have fewer reviews, weaker photos or wrong categories.
Common mistakes
- Pointing every branch profile to the homepage
- Duplicate profiles for the same branch
- Closed branches left open on Google
- One phone number for every branch, routing to head office
Running a multi-branch business? Our local SEO service sets up profiles and location pages that scale. Talk to us about your network.