Analytics articles
Practical analytics guides for Sri Lankan businesses.
GA4 Setup Guide for Sri Lankan Businesses: Track What Matters
A step-by-step Google Analytics 4 setup for small and medium businesses in Sri Lanka, including key events for calls, WhatsApp, forms and purchases, a…
Google Search Console: A Beginner's Guide for Business Owners
How to set up Google Search Console, verify your site, and use the Performance, Pages, Sitemaps and Core Web Vitals reports to grow organic traffic.
How to Track WhatsApp Clicks in GA4 (Step by Step)
Most Sri Lankan customers enquire on WhatsApp, not forms. Here's how to track WhatsApp button clicks as key events in Google Analytics 4 using Google …
Build a Simple SEO Dashboard in Looker Studio
How to build a free Looker Studio dashboard combining Google Search Console and GA4 data, so you can see SEO results and enquiries on one page every m…
SEO KPIs: What to Measure (and What to Ignore)
The SEO metrics that show real business results, the vanity metrics to ignore, and how to read an SEO report so you know whether your investment is wo…
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